Mattel has been on a mission for years now to create a more inclusive and empowering Barbie doll collection that makes all kids feel represented. And, judging by their newest addition to the Barbie Fashionistas lineup, they are clearly delivering. On Tuesday, the American toymaker announced the arrival of the first-ever Barbie with Down syndrome.
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Mattel is said to have taken great care when designing the doll
According to a news release from the company, the toymakers worked side-by-side with representatives from the National Down Syndrome Society throughout the process. This was both to ensure accuracy and sensitivity, as well as craft the doll's main features, appearance, and relevant medical accessories.
The doll now features a new face shape and body that the company says is "more illustrative of women with Down syndrome."
There are also some other small touches that have significance
The doll comes wearing a mini dress with puffy sleeves, which has a butterfly pattern with a blue and yellow color scheme. While that might not mean much to the average person, both the colors and the butterfly symbol send a supportive message, since they're closely associated with Down syndrome awareness.
The pink pendant necklace around Barbie's neck also has a hidden meaning. Look closely, and you'll see three upward chevron symbols on the front, which are meant to signify the three copies of the 21st chromosome that every person with Down syndrome is born with.
In fact, that's the main genetic marker for the disorder.
"The three chevrons, or arrows, are a symbol that unites the Down syndrome community and are meant to represent 'the lucky few' who have someone with Down syndrome in their life," the company stated in its news release.
The reality of living with Down syndrome is often misunderstood
Most kids who are born with the condition will grow up to be much more independent than people realize. They can communicate clearly, attend school, have meaningful relationships, and even get jobs.
That said, pretty much all of these things come with a unique set of challenges.
According to Boston Children's Hospital, most kids with Down syndrome face developmental delays that could impact their ability to walk and talk on time. They also experience mild to moderate intellectual disability, which often impacts their attention span, verbal memory, and expressive communication.
"Behavioral problems such as stubbornness, impulsivity, and temper tantrums may be more common in children with Down syndrome," the website continues. "Many children talk out loud to themselves as a way of understanding and processing information."
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The Mattel doll also features foot and ankle orthotics (in Barbie pink, of course!)
The medical accessory is commonly worn by children with Down syndrome in order to support their foot and ankle joints. Over time, it also helps them learn to balance better on their feet, develop muscle tone, and avoid issues like low arches or foot pronation.
As news of the new Barbie continues to spread, Mattel seems pretty proud of what it's accomplished.
"Barbie plays an important role in a child’s early experiences, and we are dedicated to doing our part to counter social stigma through play,” said Lisa McKnight, executive vice president and global head of Barbie & Dolls, Mattel. "Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves."
People have also been praising the doll on social media
Their change to design was subtle and respectful. It’s a great gift to those with Downs. I also challenge moms to gift this doll to their non-Downs children. This sort of behavior from my mother (for Black people) is the thing I most cherish about her.
— Sybil Wright (@sybil_wright__) April 25, 2023
"Terrific!" tweeted one person. "Representation matters!"
"Finally some good news!" added someone else.
"I am at a loss for words," tweeted another person, who was involved in the Barbie's development. "Today is a powerful day for not only the #Downsyndrome community but also the #disability community and beyond."
I am at a loss for words. Today is a powerful day for not only the #Downsyndrome community but also the #disability community and beyond. Thank you so much to my amazing team @NDSS for your tireless work on this @Barbie doll with Down syndrome. @Mattel pic.twitter.com/6My4l4N7jM
— Kandi Pickard (@pickard05) April 25, 2023
According to Mattel, the new doll will retail for just $10.99 and will be available in limited quantities online for the time being. However, it is due to be in stores this summer and fall at all major retailers.
