
Every parent knows what it’s like to have a car that’s full of cracker crumbs and french fries, but one of the most crumb-producing companies, the maker of Goldfish crackers itself, Pepperidge Farm, has a solution.
And no, the solution is not a kid-sized pressure washer that makes car cleaning way more fun.
Instead, it’s a smart set of two Goldfish car mats in bright orange. With that trademark orange color, who will even notice those crumbs on the floor?
The mats even feature a raised Goldfish pattern, so if your kids happen to drop a whole Goldfish (or two, or 14) on the floor of the car, it will seamlessly blend in. Genius.
The Goldfish Crumb Camouflaging Car Mats


The car mats come in sets of two, making them ideal for placing along the back seats of your parent vehicle of choice.
Plus, they’re a heavy-duty rubber, so they can be washed or sprayed down when the crumbs finally overpower even the greatest of crumb-camouflaging abilities.
The car mats are offered in limited-edition batches, so you’ll have to check the Pepperidge Farm website to catch them when they’re in stock. And if you’re lucky enough to find them stocked, act fast — they sell out almost immediately, so scoop those up, along with some of your favorite Goldfish crackers for the kids, of course.
Because what’s the point of crumb-hiding mats if you don’t have the crumbs to go with them, am I right?
The mats have been met with great enthusiasm on social media, with some users expressing regret for missing their chance to nab a set of car mats.
“NOOOOOOOOOOO I CANT BELIEVE I MISSED THIS IT WOULDVE BEEN THE PERFECT ADDITION TO MY COLLECTION AND MY CAR,” wrote one Instagram user, adding a collection of sobbing emojis.
“More stock please!!” demanded another.

For Goldfish lovers who need an even deeper clean, the company also sponsored free car washes over the Fourth of July holiday in select areas of New Jersey. It’s as if they get what parents need.
“Do I get anything extra if I have more goldfish crushed into the back seat of my car than anyone else?” asked one curious Instagram user.
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