If you’ve ever felt guilty about your kids’ screen time, you’re not alone. Although 87% of American parents permit their children to use screens, more than three-quarters (77%) feel judged for it — and that sense of judgment often leads to guilt. Somehow, even though most parents recognize that intentional screen use can benefit children, this feeling of screen time guilt has become the norm.
Lingokids, the #1 interactive app for kids ages 2 to 8, wants to fight the stigma associated with screen time. Its new campaign film, The Trial, highlights the invisible weight of parental guilt and encourages parents to have meaningful conversations about screen time.
The film features a social experiment Lingokids conducted, inviting unsuspecting parents to put their parental guilt on trial — literally.
The film’s message is clear: Parental guilt around screen time isn’t beneficial for anyone. Yes, it’s important to be mindful about kids’ screen time. Yes, it’s essential that parents know how their kids are using screens. Yes, there should be limits and restrictions on the content kids can access. But feeling guilty about intentional use of educational apps? That’s not helping anyone. (In fact, a lot of parents admit that the guilt they feel around screen time use negatively affects their own mental health.)
“Today’s parents, compared to past generations, often prioritize emotional engagement, open communication, and understanding their children’s perspectives, while facing increased pressure and societal expectations,” says board-certified pediatrician Dr. Mona. “This stress can lead to an immense amount of parental guilt and more intensive parenting styles. The resolution in The Trial by Lingokids underscores that parents are more than enough for their children just as they are, and it’s OK to take a break using technology, as long as it is safe, educational, and used in moderation.”
With Lingokids, parents can feel confident about the content their kids are consuming. With games, activities, shows, and more (all overseen by a board of educational experts), the app keeps kids entertained while they learn. Plus, the platform is always ad-free, so parents don’t have to worry about questionable ads infiltrating the otherwise safe and age-appropriate content.
So set aside the guilt and recognize that screen time is a normal part of childhood in the 21st century. Teaching kids how to use screens responsibly and safely is an important piece of modern parenting — and Lingokids wants to partner with parents to ensure a guilt-free experience all around.
