‘It’ Toys Over the Years

1950s: Barbie Doll

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The original Barbie first came on the scene in the late 1950s, wearing her classic striped swimsuit. She's still one of the most popular dolls today.

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Image via Odd Loves Company

1950s: Play-Doh

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Originally developed as a putty to remove stains from wallpaper, Play-Doh was marketed to schools in the 1950s for all kinds of arts and crafts. Today, it's on the Toy Industry Association "Century of Toys" list.

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Image via Wikipedia

1960s: Etch-a-Sketch

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The classic mechanical drawing toy was one of the most popular toys of the 1960s. Today, kids still love playing with this Hall of Fame resident.

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Image via Boston.com

'60s: Lite-Brite

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Hasbro released the Lite-Brite in 1967, and the dark was never the same. Kids created incredible LED-like designs using colored pegs and a black screen.

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Image via Art Skool Damage

1970s: Rubik's Cube

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This tricky little puzzle is the top-selling puzzle game, ever. It was launched in the 1970s and the competitions came shortly after.

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Image via Retro to Go

1970s: Nerf Ball

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The Nerf Ball, or the World's First Indoor Ball, experienced instant success after it was released. Parents everywhere rejoiced when their kids could throw balls in the house and not break everything.

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Image via Bleacher Report

1980s: My Little Pony

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My Little Pony became hugely popular when it was released in the 1980s, and was a household favorite that launched TV shows and film franchises.

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Image via Pony Land Press

1980s: ThunderCats

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The popular "ThunderCats" television program inspired the figurines. The toys were based on the series, and the characters were catlike humanoid heroes.

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Image via What Culture

1990s: Furby

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The electronic pet robot Furby was a smart hamster/owl-like creature that "learned" English words as it grew. The must-have toy was quite talkative (sometimes in the middle of the night).

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Image via Children of the 90's

1990s: Pokémon Cards

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For '90s kids, there was no greater excitement than a fresh new pack of Pokémon cards. If you were lucky, you got one of the elusive "foil" cards inside.

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Image via Rebloggy

2000s: Bratz Dolls

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The high-fashion Bratz dolls were a hot toy in the new millennium. They even sparked a TV series and a live-action film.

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Image via El Rincón de Mis Muñecas

2000s: Razor Scooter

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The Razor Scooter revolutionized children's transportation in the 2000s. Move over bikes and skateboards, this was the thing to get in the new millennium.

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Image via Esquire

2010s: Leapster Explorer

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The Leapster Explorer was launched in 2010 and quickly became known as the must-have educational tool for the new decade. New technology allowed for games to be auto-leveled to your child's skill level.

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Image via Leap Frog

2010s: Snow Glow Elsa

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This holiday season, the most popular toy is Snow Glow Elsa. Every "Frozen" fan wants one, but good luck tracking one down—apparently they're sold out everywhere.

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Image via Target