What to Know
Not one to be outdone by anyone in the MAGA circle, including Donald Trump himself, Erika Kirk pledged to match $1,000 per Trump Account for the children of Turning Point USA employees. The accounts, which were announced by the U.S. Department of Treasury, offer index investment accounts for children born between Jan. 1, 2025, and Dec. 31, 2028 with an automatic $1,000 deposit from the U.S. government.
The time frame is, of course, in direct correlation with Trump’s second term in the White House. The idea is that, by the time these children retire, these investments will have grown to around $500,000 at least. Now, Erika revealed on X (formerly Twitter), she is offering money to children too, but they have to be part of the Turning Point USA family. Duh.
Erika Kirk’s pledge for kids’ Trump Accounts is all about Turning Point USA.
Charlie spoke so often about the importance of young families and having children, and his face would light up every time he learned about a Turning Point employee welcoming a newborn into
— Erika Kirk (@MrsErikaKirk) January 28, 2026
their family.
In that spirit, @TPUSA and @TPAction_ are honored to continue Charlie’s…
On Jan. 28, 2026, Erika shared her X post to announce her plans as the CEO of Turning Point USA to stand with Trump and the Trump Accounts for children in the U.S. She wrote about the importance of family to her and late husband Charlie Kirk and shared her plans to help invest in the futures of children herself. Did she start to feel irrelevant or something? She needed attention this badly? Alright, then.
“Charlie spoke so often about the importance of young families and having children, and his face would light up every time he learned about a Turning Point employee welcoming a newborn into their family,” she wrote on X. “In that spirit, @TPUSA and @TPAction_ are honored to continue Charlie’s support of families through a company-sponsored dollar-for-dollar match of the federal government’s $1,000 contribution to the 503A ‘Trump Account’ established for every eligible employee’s newborn baby. We’re proud to stand with @POTUS in supporting families and investing in the future of America.”
While some responded to the X post to praise Erika and her plans to help invest in the children of her employees, others took the chance to pounce on her for the inconsistencies they see in her choices in the wake of husband Charlie’s death.
“He also spoke so often of stay at home moms and how important it is for the children and the future of our country to have stay at home moms,” one user wrote, and some echoed the sentiment.
Someone else added, “Well since you fired most of them, this won’t cost much.” This is in reference to claims from Candace Owens that the organization fired multiple employees despite an alleged family first mentality.
“Why are you announcing this on X and not just sending a company email lol…You guys are so obvious with the damage control,” another user responded.