What to Know
Look, I love a good celebrity brand endorsement. Sometimes they become iconic — can you think about yogurt and not see Jamie Lee Curtis’ face? And people still reminisce about Britney Spears’ Pepsi commercials over 20 years later. Celebrities are brands; their job is to sell themselves, and sometimes that means they’re also selling a product as themselves. It’s a tale as old as time. But that doesn’t mean they’re always successful. Singer Christina Aguilera recently got called out by her fans for a hair care product she’s promoting. While they praised her, they also noticed something was off…
She posted the sponsored content on Instagram.
In the post, Christina Aguilera announced her partnership with haircare brand Nexxus.
“Nexxtina,” she began the post’s caption. “My hair has lived many lives… And Nexxus’ Keraphix Liquid Crystalizer Leave-In Treatment is the product that can keep up. Smooth and resilient hair, powered by protein science.”
Aguilera can be seen holding the serum in one hand, while her platinum blonde hair cascades down her shoulders, nearly touching her waist.
People immediately called shenanigans on her look.
“Love that she’s promoting repair hair shampoo while wearing a wig… iconic,” one person commented.
“This is a wig girl I can’t 😂” someone else wrote.
“Baby girl we know it’s a wig, can we have some music pleaaseeee 😩😩❤️,” a fan asked.
“Doing all this ad with a wig on is crazy work 🫠.”
“The wigggggggg 🔥🔥🔥.”
It’s not a stretch to assume Christina Aguilera is wearing a wig.
The post’s second slide is a video of Aguilera playing with her hair to demonstrate how the new serum affects it.
She fluffs it out, the waves bouncing down her shoulders perfectly. Her hair is immaculate, which makes sense when you’re promoting haircare. But her hair also doesn’t move the same way that regular hair moves. And her hands carefully avoid getting too close to the roots. If you’re promoting a hair treatment, you usually want to show how it affects your hair from top to bottom.
Even though her hair has movement, there’s a certain amount of stiffness to it that makes you look twice if you know what you’re looking for. Plus, if you look at other pictures she’s posted on Instagram, you can see a major difference in her hair thickness.
The comments weren’t mean, in fact, many were impressed.
“Wearing a wig to promote haircare products = queen of camp,” one person wrote.
“Still secured the bag 🤣,” someone responded. “Secured the bag while the wig is secured! 🤣”
“This wig is laid 🔥🔥🔥,” another comment read.
“We love the Stripped era but sister girl, that is not YOUR hair 😂😂.”
“The woman, promoting lace hair? You can’t defend yourself like this hahaha,” a translated comment reads.”
“Lmao. Using a wig and extensions to sell hair product should be illegal. It’s factually false advertising,” someone else commented.
Another commenter asked “is the real hair in the room with us 😭”
