Maria Twena is currently the Global Head of Consumer X at 9th Wonder. Focusing on the 1.5/2.0 generation Latinx consumer segment, she assists brands as they turn to novel markets that hide in plain sight yet drive exponential revenue. Maria previously worked at MRM (McCann’s digital arm), founded an advertising practice exclusively focused on digital marketing to the bicultural Latinx and received an AdColor Innovator Award for her ground-breaking research on the native-born Hispanic. Her latest project is authoring the children’s book MariVi Master Navigator: School Crossing.
