

When you’re expecting a baby, there’s so much to do to prepare for your little one’s arrival. One of the most exciting parts is setting up your baby registry. For many parents, things really start to become real when they’re picking out nursery furniture, choosing outfits, and selecting gear. Of course, choosing a great registry is incredibly important; most parents want a registry with exclusive deals, a welcome kit, coupons, free returns, and the option to add products from other websites. Luckily, Target offers all this and more!
Here’s why the Target baby registry is ideal for parents-to-be:

1. Year of Exclusive Deals
Parents who create a Target baby registry will receive a full year of exclusive deals through Target Circle! This means that throughout the year, as baby reaches various milestones, parents can save money on essentials like diapers & wipes, clothing, formula, and other feeding needs.
2. Free Welcome Kit
Who doesn’t love freebies? When parents create a Target baby registry, they’ll get a free welcome kit with samples for parents & baby and Target Circle offers (valued at over $100).
3. 15% Off Coupon
For parents who still have things left on their baby registry after all the gifts have been purchased, Target offers a 15% off coupon for all the remaining items! Eight weeks before baby’s due date, parents will receive a coupon to receive 15% off everything left on their registry — so don’t be afraid to add anything and everything to the registry list! As an added benefit, you can use the coupon twice – once in store and once online.
4. Universal Registry
Making a Target baby registry doesn’t mean parents can only choose products from Target — the universal registry feature allows parents to add items from non-Target sites to their Target registry.
5. Free Registry Returns
Parents who make a Target registry can easily return or exchange anything from their registry for up to one year. Parents can even return diapers so they always have the right size for their growing baby.
Additional Benefits
As if that wasn’t enough, there are a number of additional benefits that come with a Target baby registry:
- Baby Registry Checklist — Target’s smart checklist provides registry suggestions and checks off items as parents build their registries
- Gift Tracking — parents can see who bought which items from their registry and keep track of who they’ve thanked
- Group Gifting — this feature allows multiple people to contribute toward the big-ticket items on the registry
- Personalization — create a custom URL, add photos, and more
- Support Non-Profits — since baby registry deals are provided through Target Circle, parents can earn points to direct toward select non-profits
Learn more details about Target Baby Registry here.
Take a look at Target’s pre-made registry checklists here.
Dive deeper with the Registry FAQ page here.