Gerber Announces the 2024 Search for Their Next ‘Spokesbaby’

Does your little one have what it takes to be a national spokesbaby? Gerber is running its 2024 Photo Search, and your little one could be the brand's next model. The company announced the kickoff of the 14th annual photo contest this week to find the cutest kid between the ages of 0 and 4 years old to be a brand ambassador. Oh, and if they win, they get $25,000.

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"To help parents celebrate the many incredible moments that make raising a baby so rewarding, in addition to announcing this year’s official Gerber Baby, Gerber will offer prizes to 10 additional babies whose submissions showcase the adorable, silly, and unique moments in their lives," the company wrote in a press release shared by USA Today.

This year, Gerber is switching things up a bit. For the first time, it will include former Gerber Babies and their families as a part of the selection committee "to bring their experience to the selection process."

Additionally, the grand prize package this year includes the opportunity to be a "Chief Growing Officer," as well as be featured on Gerber's social media throughout the year in addition to other prizes.

If you want to enter your little one, you have until May 24 at 11:59 p.m. EDT. You are able to submit only one entry for your kiddo. If you have more than one eligible kid, they have to be different ages and you can submit a separate entry for each one, but you need to use different email addresses. Multiples like twins or triplets should be submitted in the same entry.

The picture you submit must be candid and not taken by a photographer. Kids must be fully clothed — no bathtub or diaper pictures. You also can't use a filter or any sort of AI generator.