Beauty Insider: Willa Founder Christy Prunier

Mom of three Christy Prunier launched Willa, an all-natural beauty line for children when she couldn't find anything on the market that wasn't targeted toward babies or grown-ups. Wanting her daughter Willa to take ownership of caring for her skin while still having fun, she developed this collection to encourage young girls to start a skincare ritual. Willa has helped test each of the 17 products, which include a buttery lip balm and lavender towelettes.

Unable to find a mild, non-stripping cleanser in the market, Christy Prunier developed Willa's Start Fresh face wash for both her daughter and herself. “Since it’s gentle enough for all skin types, we can all use it—me, my daughter and my husband.”

To buy: Willa Start Fresh Foaming Face Wash, $11

“At 11:30 at night, my mind is still racing about work, and, when coupled with the anticipation of making lunches first thing in the morning, it makes for a hard time getting to sleep,” says Prunier. “This mascara makes me look rested and like I’ve actually made the effort!”

To buy: L’Oréal Paris Voluminous Million Lashes, $9

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Prunier says her friend, a global makeup artist for Laura Mercier, turned her on to the Undercover Pot years ago. “After I put on this under-eye concealer, my 6-year-old daughter says, ‘Mom, you look pretty.’”

To buy: Laura Mercier Undercover Pot, $34

Prunier recommends the Clarisonic electric face brush for busy moms everywhere, as it only takes 60 seconds to polish skin. “It’s worth the investment because I no longer have to spend money on facials!”

To buy: Clarisonic Cleansing Brush, $195

“We added a tint to offset the natural sunscreen's zinc and titanium dioxide that are pasty white,” says Prunier. “So not only does it provide amazing protection and feel like silk, it evens out skin tone.”

To buy: Willa Face The Day SPF 30, $15

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Prunier uses this luxe face oil after washing at night. “My girls like to use it on their cuticles, but I try to monitor that, because I savor every drop!”

To buy: Rodin Olio Lusso, $150

“For summer, I’m going with this rich, red lipstick shade for night, which I will dial down with a cream blush,” says Prunier.

To buy: MAC Lipstick in Cockney, $15

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Prunier loves this cream blush for its subtle bronze tone. “I also use this on my lips but hear it looks gorgeous on eyelids, too,” she says. “I haven’t gotten that adventurous with it yet, however.”

To buy: Nars Maldives Cream Blush, $39

Prunier’s dermatologist developed this all-in-one skin elixir. “Who has time to put on tons of different skin products to address all the challenges of a 40-something-year-old’s skin?” This one justifies the price by tackling just about every issue.

To buy: 37 Extreme Actives, $295

“I am 43 and have very few lines,” says Prunier. “While genetics play a role, I really think this broad range antioxidant treatment is also a huge factor.”

To buy: SkinCeuticals Phloretin CF, $152

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Prunier claims her hair is thin and lacks volume. “I know there were MIT scientists behind the development of this hair care line, and I swear that I don’t need a blow-out after I use them!”

To buy: Living Proof Restore Shampoo, $29

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