Subtle Blush
Let the kids come home with their adorable rosy red cheeks—for you, winter blush in 2014 is all about a soft, natural glow. Look for subtle shades like CoverGirl Classic Color Blush in Natural Glow, and apply with a very light hand.
To buy: Drugstore.com, $4
Barely There Foundation
As with the blush, you'll want to keep your foundation coverage sheer and lightweight. The most practical way to get natural coverage is with a hydrating, tinted moisturizer that doesn't get cakey. Go for Laura Mercier's Illuminating Tinted Moisturizer with SPF 20.
To buy: Laura Mercier, $43
Jewel Tone Lips
Jewel tones are the it hues for winter, and they look especially great with your subtle flush and foundation. Try Cargo's Essential Lip Color, which is deeply saturated with long-lasting pigment. It's rich and hydrating, and will make your lips noticeably plumper. We like the shade Napa, a deep berry.
To buy: Cargo Cosmetics, $22
Lip Stains
If you want deep color without deep drama, go for a lip stain. It's got slightly more sheen and transparency than a regular lipstick, and the By Terry lipstick will make you look like you've just been kissed by Jack Frost.
To buy: Beauty Bar, $35
Smoky Eyes
Another big trend this winter is the smoky eye. It's incredibly easy to create: Just apply lots of dark gray shadow and thick black liner, then smudge. This kit by Too Faced gives you everything you need for the look.
To buy: Too Faced, $36
Lilac Eyes
The other big trend for eyes this season is much lighter and more suitable for daytime. With a stylish lilac shadow, you'll feel that spring is on the way—even if you're in the midst of a polar vortex. Estée Lauder Pure Color Gelée Powder Eye Shadow has a fabulous metallic sheen, and goes on very smooth.
To buy: Nordstrom, $24
Long Lashes
Balance out your subtle makeup with long, luxurious lashes coated in a mascara that will last all day without clumping or smudging. Benefit's They're Real mascara is an award-winner that works.
To buy: Benefit, $23
Thick Brows
Cara Delevingne is known for her thick, shapely brows, and has made this trend more popular than ever. A flawless brow will always make you look polished, and Jane Iredale has a terrific Bitty Brow kit with color, brushes and transparent wax to keep everything in place.
To buy: Jane Iredale, $29
MORE: Mom Makeup Mistakes
Jewel Tone Polish
Just as popular for fingernails as it is for lips, jewel tones continue to set a point with style this winter. Scotch Naturals has 44 different colors, all 100 percent free of toxic solvents, phthalates, gluten, fragrances and parabens. (Meaning, they'll keep your nails very healthy.) Try Widow Woods Night Cap, which is a slightly shimmery dark plum.
To buy: Scotch Naturals, $15
Ponytails
When days are short and your hair is blah, use a clip-on ponytail to instantly transform your look. Go wild and choose a color slightly different than your own. These synthetic pieces by Jessica Simpson are fun, inexpensive and easy to care for.
To buy: HairDo, $22
