

If there’s one thing all parents know, it’s that babies are full of surprises. Just when you think you’ve gotten ahold of the whole baby thing, your little one will surprise you by starting to crawl, growing their first tooth, or making up a brand new sleep schedule. It’s incredibly exciting! Luckily, no matter what your baby throws at you (literally or figuratively), Target has you covered. From diapers and wipes, to toiletries, to feeding, Target is your one stop shop for everything baby. And with an assortment of quality products, everyday low prices, and easy fulfillment options, shopping at Target is easier than ever.
Here are just a few of the ways Target makes shopping for baby a breeze:

- Always-Affordable Products. You don’t have to break the bank to get the quality items you need. At Target, you’ll find low prices and great products. Plus, with a Target RedCard, you can get an additional 5% savings!
- Easy Fulfillment. 1. With three amazing options for easy fulfillment — Drive Up, Same Day Delivery, and Order Pickup — you can get everything on your list from the comfort of your home or car, or a quick pickup in store, meaning you can spend more time with your family.
- Quality Items. 1. You should never have to sacrifice quality for affordability, and at Target, you don’t have to! With a huge selection of baby items, you’ll always find incredible products.
Baby Must-Haves:
1. Diapers

No matter what kind of diapers you want to use, Target has what you need. With Pampers Swaddlers and The Honest Company diapers for newborns, you can keep your little one comfortable and dry while protecting their sensitive skin.
2. Wipes

3. Rash Ointment

Keep your baby comfortable with all the necessary ointments, like dermatologist-favorite Aquaphor, pediatrician-recommended Boudreaux’s Butt Paste, and long-lasting Desitin Maximum Strength Baby Diaper Rash Cream.
4. Baby Wash

There’s nothing better than that sweet baby smell, so keep them fresh and clean with Baby Dove Rich Moisture Sensitive Skin Hypoallergenic Wash, The Honest Company Everyday Gentle Shampoo Body Wash in Sweet Orange Vanilla, and Aveeno Baby Wash and Shampoo. These cleansers are gentle on baby’s skin, lightly scented, and parent-approved.
5. Lotion

Keep baby’s skin moisturized with Aveeno Baby Calming Comfort Lotion and The Honest Company Truly Calming Shampoo Lotion Bundle. These skin-safe lotions will protect baby’s skin while also making parents’ hands soft as a baby’s bottom.
6. Cleaning/Sanitizing Products.

We all know how important it is to stay on top of cleanliness, so keep your baby and home clean with Babyganics Alcohol-Free Foaming Hand Sanitizer and Babyganics All Purpose Surface Wipes.
7. Health Products

There’s nothing worse than a baby who is feeling under the weather, so help baby feel their best with Fridababy Baby Nasal Aspirator NoseFrida The Snotsucker All-Natural Saline Nasal Spray and Mommy’s Bliss Gripe Water for Babies with Gas, Colic or Stomach Discomfort.
8. Formula

For parents who are formula-feeding, stocking up on formula is a must. Target has a variety of great options, including: USDA organic certified Earth’s Best Organic Infant Formula with Iron, Similac Pro-Advance HMO Powder with immune support, and brain-boosting Enfamil NeuroPro Infant Formula.
9. Bottles

Babies can be fussy about the bottles they like, so don’t be afraid to try out different brands before finding one baby loves! Target has great bottle sets, like Philips Avent Natural Baby Bottle Newborn Starter Gift Set, Dr. Brown’s Options+ Complete Baby Bottle Gift Set, so you can get packs of your little one’s favorites.
10. First Foods & Snacks.

When your baby starts eating solids, it’s a huge milestone! Looking for great first foods and snacks? Try things like HappyBaby Organic Yogis Strawberry Banana Freeze Dried Greek Yogurt Fruit Baby Snacks, SpoonfulONE Early Allergy Prevention Puffs, and Gerber Sitter 2nd Foods Banana Baby Meals. These are nutritious and healthy, plus they’re baby-approved!
11. Toddler Nutrition.

Help your toddler grow big & strong with formula and nutrition products formulated for their growing bodies. Some great options are Enfagrow Premium Non-GMO Toddler Next Step Formula Powder, PediaSure Grow & Gain Kids’ Nutritional Shake Chocolate, and Go & Grow by Similac Toddler Drink Non-GMO.